The state’s largest health system wants to expand, and it wants your support.
For weeks, Mass General Brigham has splashed its teal ads across newspaper pages, television screens, and the Internet to rally support behind its proposed $2.3 billion expansion.
The campaign, which experts estimate cost millions of dollars, has angered competitors and a legislator, who say the health system is using its deep pockets to relay misleading information to regulators and the general public. Mass General Brigham, for its part, says it’s using the ads to dispel misinformation spread by critics and to speak directly to patients.
